The answer is … Boswellia serrata. When you know its other name, Indian Frankincense,
that probably makes more sense. That name also tells you a lot more about its history.
When the Magi brought gifts to the baby Jesus, Frankincense was one of the most
valuable things they could bring. With its pleasant and exotic scent when burned, the
use of Frankincense as incense reaches back 5,000 years.

In ancient Arabia (way before oil became the way to wealth), Frankincense was its most
treasured commodity. Legends claimed Frankincense only grew in remote mountains,
which were difficult to scale and then guarded by dragon-like creatures who protected
the trees from intruders. Perhaps Arab traders told these stories as a ploy to drive up
the price during a negotiation. Or, maybe they were trying to discourage foreign traders
from trying to harvest the resin for themselves. Boswellia serrata trees do grow in rocky
and often difficult to reach dry, mountainous regions, but obviously there were no

The Babylonians and Assyrians burned Frankincense during religious ceremonies, and
Egyptians bought boatloads of the resin from the Phoenicians, using it as incense,
perfume and salves for wounds and sores. Frankincense scented the Egyptian Temple
honoring Ra, and you’ll see sacks of the prized resin decorating the mural walls of a
temple dedicated to the Egyptian Queen Hatshepsut, who ruled around 480 B.C.

Which brings us to the Queen of Sheba. In the Hebrew Bible, the Queen visits King
Solomon bringing gold, precious stones, an abundance of spices, and Frankincense
saplings as special gifts. These tributes were her way of showing honor and respect, with
Frankincense obviously holding a very special place.

The ancients also brewed Frankincense bark into teas for medicine and they even stored
the bark as a powder in their version of a first aid kit—mixed with water, the salve was
ready to use for dressing wounds and burns. And what did women do for morning
sickness way back then? Chew Boswellia bark of course.

As you can see, for many centuries people have recognized the healing powers of Indian
Frankincense. Today its use as incense still holds its greatest appeal — it’s also a frequent
choice for aromatherapy. And modern medical research has put a renewed focus on
Boswellia as a treatment for rheumatoid arthritis and soft tissue rheumatism because of
its anti-inflammatory properties.1

Boswellia is one of Novo’s eight, great natural ingredients that combine together
to restore joint tissue, remove metabolic waste and soothe sore joints. It’s time you found
out what the ancients knew about Boswellia serrata. Live joyfully and recover naturally with
Novo Renew.